How to Write Marketing Blogs Your Clients Will Actually Read

Did you know that, in a recent survey, 40% of respondents said that they do not read blogs? You may be wondering why that percentage is so high, despite blogs being a popular marketing tool of the digital age. It seems contradictory that humans are using the internet more than ever, but not looking at blogs.

What if you could manage a successful marketing blog that maintains existing users and attracts even more of your desired demographic? Here are several key steps you can take today to keep your blog readers invested and coming back for new content.

CATER TO YOUR TARGET AUDIENCE

A target audience, or target market, relies on many different factors. To find your key demographic, you must first consider the product that you are selling or the service that you provide. Traits such as age, gender, ethnicity, social status, and location are all good to think about when looking into a target market.

In order to keep your audience engaged with your marketing blog, you will need to post relevant content. For instance, if your primary demographic is young adults, you could write about beginning finance tips, dating advice, or college life. On the other hand, it may not be in your best interest to give farming tips if your readers live in a metropolitan area.

UTILIZE SEARCH ENGINE OPTIMIZATION TOOLS

Search engine optimization, or SEO for short, is an internet-based method of attracting new users to your website or blog. The ultimate goal of SEO is to bring in more traffic to your page. When used correctly, SEO can be a deciding factor in the success of your website.

There are many tools under the SEO umbrella, all of which can serve a unique purpose when configuring your marketing blog. One example is the keyword density checker, a function that analyzes keywords used in your written website content. You can regularly view your most-used keywords and modify your blog posts for better search engine rankings.

CONNECT WITH YOUR VIEWERS

A surefire method for maintaining an audience with your marketing blog is to engage your readers. Always be sure to create a space or section for them to comment and discuss the topic of the blog post, usually at the end of the article. This is a great technique for gathering valuable feedback in an organic way.

If you have the time, scrolling through comments from visitors and replying individually makes a positive impact. You can also add in fun features to your blog posts that your readers will love, such as trivia questions, contests, or entertaining visuals. Inserting a photo or video can switch gears and break up the text, while still remaining relevant to the topic.

START YOUR MARKETING BLOG TODAY

Looking for even more tips on how to improve your marketing blog? If you have fifteen minutes, you can educate yourself on some methods for making the most out of your website SEO. Use these simple tricks and you will see much more blog traffic, and best of all, readers who will be waiting for your next post.